Are "Safer Sex" campaigns just not working?

It's been 30 years of AIDS, and HIV infections remain steady at 50,000 new cases a year, for over a decade now! Does HIV Prevention campaigns make a difference? Why has there been very little change? Is it a lack of information, education, condom fatigue, poor healthcare, government cutbacks, stigma, apathy, thought of HIV as a "manageable disease", economic discrimination? 

What do you think?  Which campaigns or methods do you think work best?  

Leave your comments here or join Visual AIDS at Rally The Team this Thursday, Sept 29 from 6-8 PM at Leslie/Lohman Museum, NYC.